/ Monda's
CLIENTE
Monda's Fast Pizza
CATEGORIA
Art Direction
CREDITI
Floriano Formoso (Photographer)
Fast Pizza, Slow Life.
A New York style Concept Store exclusively dedicated to Italy's most famous dish. The result is a truly unique experience, where the two main schools of thoughts in the pizza sector come together to bridge the gap between purists and the curious.
The brand strategy distances the characterizing stereotypes of typical pizzerias on the market through the use of breaking elements. The construction of a distinctive, rule-free visual identity offers a rebellious yet carefree, simple and straightforward cultural vision, like eating a piece of pizza on the way home.
USIAMO I COOKIE